Hi! I'm Juliana.​​​​​​​
I have over five years of experience as a multi-disciplinary designer. I'm currently working on designing assets for financial services. I've been involved in several projects to increase brand awareness, sales, and customer loyalty.
As a Colombian-born creative with German ancestors, I approach each project by fusing the best of both cultures.
So, how do my designs help people?
Well, we know that people are time-poor. People want information fast; they don’t want to read through pages and pages of literature. I design visuals that help condense complex material into something that can be studied quickly.
People also don't want to struggle through technical content, including me. We don't want reading to seem forced, so I create designs that break down concepts into easily digestible chunks. I really enjoy it when one of my designs can simply and concisely express one of your ideas. Making information trend is where graphic design excels. We've all shared links to interesting infographics or liked one we saw on Twitter.
My designs help to spread messages and data; they help to start a conversation. Most importantly, good graphic design helps me maintain a brand that people can trust. Customers spend less time and effort choosing the products and services offered by a business when they perceive it as respectable and trustworthy.
Experience
Graphic Designer and In-house Design Studio Manager
AIG Life UK
London, March 2019 - present
Graphic design skills and experience
Communications
This involves:
> leading stakeholder briefings from the research phase and concept stage through to execution
> designing and producing AIG Life’s print products – leaflets, posters, pdf documents, and guides
> developing all social media content – social media posts, motion graphics, videos, and infographics
> designing for different channels and audiences.
> ​​​​​​​interpreting complex finance and insurance information in a simplified manner
managing and updating the AIG Life brand guidelines
drafting and editing storyboards for GIFs, motion graphics, and videos
using analytic tools to evaluate the effectiveness of all comms activity.
In-house Design Studio Management
This involves:
> considering the available resources and efficiently managing communication with the other designers once receiving briefs
meeting deadlines while allowing time for feedback and clearance
> monitoring the progress of briefs and comms and providing weekly updates to the line manager and other stakeholders
acting as the brand's guardian and the go-to person for brand-related guidance.
Digital Creative
Whichit
London, October 2017 – March 2019
> executed marketing campaigns for the company: developed email templates, designed landing pages, created social media content, scheduled posts, and edited images and videos.
wrote processes and procedures for Whichit's marketing and creative teams, among other management-related activities.
Moved to the UK
March 2017 – October 2017
Digital Marketing Intern
IBM Colombia
Bogotá, June 2016 – December 2016
Helped the Digital Marketing team develop demand-gen campaigns for the Digital Sales business.
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