AIG Life & Retirement (a division of American International Group, Inc.) launched a new advertising campaign called 'We see the future in you' ('WSTFIY') at the 2020 PGA Championship.
The campaign aimed to recognise the importance of financial and retirement professionals in helping people plan for a secure financial future.
The campaign aimed to recognise the importance of financial and retirement professionals in helping people plan for a secure financial future.
This project involved adapting AIG Life UK's brand guidelines to clearly include the strapline 'We see the future in you' for campaign activities.
I updated and modified the previous brand guidelines to provide clear instructions and examples for implementing the 'WSTFU' strapline into campaign materials.
Thought process
'We see the future in you' brand book section
This task allowed AIG Life to effectively deliver its message, engage with its target audience, and increase brand recognition and connection with long-term financial planning.
Copyright: AIG Life