AIG Life's CPD Academy, previously hosted externally, was brought in-house to provide Continuing Professional Development opportunities for financial advisers. The new CPD Academy website was integrated into the aiglife.co.uk site, offering a range of on-demand and planned sessions to meet CPD requirements.
I contributed to the creation of a new website that is consistent with AIG branding and offers more flexibility over the site's look and feel. The goal was to improve user experience, enable faster content updates, and increase access to CPD certificates. To boost visibility, a "most popular" featured session was added at the top of the page.
Campaign social media assets
Presentation template design
Before
After
The launch of the in-house AIG Life CPD Academy was a success, with considerable improvements in user engagement. In the first week, the academy recorded a 90% increase in users, a 75% rise in sessions, and a staggering 208% spike in page views. The new website provides increased management, faster material updates, a better user experience, and easier access to CPD certificates, which benefits both advisers and the organisation.
Copyright: AIG Life