AIG improved its critical illness insurance by providing "Critical Illness Choices."
The updated policy provides a fairer resolution for consumers and lets financial advisors design the cover specifically for their customers, as the cover focuses on the impact of the illness on the insured and the surgeries they require rather than the name of the condition alone.
The goal of this project was to develop a set of marketing campaign assets to promote
the launch of the new policy.
the launch of the new policy.
Literature
Critical Illness Insurance sales aid
Great response to marketing activity after four weeks of launch:
Video
With social media views included, the total number of views for all four videos was 4,420.
Social media
Engagement rates on Twitter and LinkedIn remained above average, at 5.76% and 6.5%, respectively.
The total number of impressions on Twitter and LinkedIn was 7,393.
Social media assets
Promotional video
Interactive guide
Copyright: AIG Life