Colombia's first real estate business, Luis Soto & Cia, was established in 1888.
Even though it had been around for a while, the company's branding was inconsistent, despite the tagline "A youthful firm with over a century of expertise."
The project's objective was to update and reposition Luis Soto & Cia in a competitive market.
Even though it had been around for a while, the company's branding was inconsistent, despite the tagline "A youthful firm with over a century of expertise."
The project's objective was to update and reposition Luis Soto & Cia in a competitive market.
